Latino support for Trump declines, new UnidosUS poll says

BY Susan Carpenter Nationwide

PUBLISHED 1:22 PM ET May 27, 2026

Latinos were among the driving forces behind President Donald Trump’s return to office, but that support is eroding as they struggle with higher prices for gasoline, food, healthcare and housing, according to a new poll. The bipartisan survey released Wednesday by UnidosUS finds more Latino voters disapprove of Trump’s job performance amid growing economic strain and frustration that lawmakers are not responding to their concerns.

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What You Need To Know

Latinos were among the driving forces behind President Donald Trump’s return to office, but that support is eroding as they struggle with higher prices for gasoline, food, healthcare and housing
A new UnidosUS bipartisan poll released Wednesday finds more Latino voters disapprove of Trump’s job performance amid growing economic strain and frustration that lawmakers are not responding to their concerns
The poll, conducted April 27 through May 14 of this year, finds 67% of Latino voters disapprove of the job Trump is doing, with 84% concerned Congress is failing to fulfill its role as a check on his power
Democrats, however, are underperforming in a UnidosUS generic ballot compared with 2024, with a plurality of Latino voters saying they are more motivated to support their community than the candidates

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The new poll of 3,000 registered Latino voters nationally, conducted April 27 through May 14 of this year, finds 67% now disapprove of the job Trump is doing, with 84% concerned Congress is failing to fulfill its role as a check on his power. A UnidosUS poll conducted in April 2025 found 59% disapproved of the president and how the Republican Party was handling its leadership of Congress. 

As it has been for years, the cost of living remains Latino voters’ top concern, according to the poll. Sixty percent of those surveyed said their top priority for elected officials is that they address the cost of basic living expenses such as food and gas. About 40% want to see more action on wages and job creation; 37% on healthcare costs, including premiums and medications; and 27% on housing and electricity costs.

“These are not abstract policy preferences,” the nonpartisan Hispanic civil rights and advocacy organization wrote in a statement accompanying the poll results. “These are kitchen table breaking points.”

Latinos are not alone in their sentiment. A pair of consumer surveys from the Conference Board and the University of Michigan in recent days found consumer sentiment declining among most Americans amid high inflation and gas costs.

Inflation increased to an annual rate of 3.8% in April as the Iran war increased prices on fuel and food. The national average for a gallon of gasoline was $4.49 on Monday, according to AAA — 40 cents more than a month earlier and over 50% more than before the Iran war began.

About two-thirds (66%) of Latino voters say Trump and congressional Republicans are not focused on fixing the economy, with 68% saying the country is headed in the wrong direction and 52% saying they expect the Trump administration’s economic policies to leave them worse off over the next 12 months.

The main drivers of Trump’s falling support among Latinos: inflation (44%), immigration enforcement (33%), job and wage stagnation (26%), and the war in Iran (25%).

“Latino voters are not just disappointed — they are connecting the dots between this administration’s policies and the economic pain they feel every single day,” UnidosUS said in a statement.

Democrats, however, are underperforming in a UnidosUS generic ballot compared with 2024, with a plurality of Latino voters saying they are more motivated to support their community than the candidates.

Then-Vice President Kamala Harris won the Latino vote in the 2024 presidential election with 59%, compared with 39% who voted for Trump. But her support was largely among older Latino voters. Trump won 56% of the vote among Latino males between the ages of 18 and 39, compared with 42% who voted for Harris.

Of the Latino voters who cast a ballot for Trump in 2024, 25% in the new poll said they would not vote for him if they could re-cast their ballot — up from 9% who said so in April 2025 and 13% in November 2025.

“President Trump was honored to receive a record level of support from Hispanic Americans that helped fuel his landslide 2024 election victory, and he’s spent every day since his inauguration working to make life better for them, and all Americans,” White House spokeswoman Allison Schuster told Spectrum News in a statement.

“From passing the largest middle-class tax cuts in American history, including No Tax on Tips, Overtime, and Social Security, to defeating Biden’s inflation crisis, hardworking Hispanic Americans are beginning to have some breathing room after four years of economic pain under the Democrats,” she said. “There’s much more work to do, which is why President Trump and Republicans in Congress will continue fighting to make everyday life more affordable for working families.” 

The Latino electorate is the nation’s second largest voting age population, according to UnidosUS. Its new poll found that 76% of those surveyed said they are either 100% certain or almost certain to vote this November.

FINAL COMMENT

As tax breaks for the middle class appear to be a GOD SENT from this administration remember there are no free lunches. Increase tax payments for reducing the deficit will need to come from somewhere and now the cost of incarcerating innocent immigrants will cost us all down the road. You can bet the upper 1% will not be helping proportionately. Whatever tax they pay will not put them in debt, but it will the middle class. Most families are not working at a livable wage and cannot afford to pay for their basic physiological needs. (Food, shelter, sleep, rest, clean cool or warm air, homeóstasis, reproduction). While Latino voters saying they are more motivated to support their community than the candidates, they must remember taxes will never go away.

HPLA Charities is trying to ensure everyone has their basic physiological needs met. Will you help? www.hplacgarities.org/donate

Per Google, hate is defined as an intense emotion of feeling of extreme dislike, aversion, or hostility toward a person, group, or thing. It can be manifested as a deep-rooted prejudice, malice, or desire to avoid or reject something.

• As a noun
  • Intense hostility and aversion deriving from fear, anger or a sense of injury
  • Extreme dislike or disgust (e.g., a great hate of hard work)
  • An object of hatred
• As a Verb
  • To feel extremely enmity toward or regard with active hostility
  • To have a strong aversion to or to find something very distasteful (e.g.,hating to meet strangers)

From a thesaurus related words include abhor, loathe and detest. This being said and to cut to the chase what is it that makes you hate something or someone? For me it may start with an adamant disagreement of the facts. It may be the fact someone has deliberately created pain to me or to something I love. It maybe someone who deliberately tried to discredit who I am without facts. To belittle me or disrespect me. At its core, people hate anything whether it’s a person, a trend, or a concept primarily as an emotional defense mechanism. Psychological research highlights four main drivers behind this intense hostility: Fear of the unknown, threat to self-esteem, social conditioning and simple over exposure.

• Fear of the “Threat” to Worldview
  • Human beings are wired to seek safety and predictability, when something or someone drastically differs from a person’s core belief, values, or background. It can trigger an internal sense of vulnerability
  • The mechanism: The brain interprets differences at risk to one’s own identity or status. Disliking or hating the “other” is often a way to defend one’s comfort zone and protect a fragile sense of self.
• Jealousy and Ego Defense
  • People often hate what they want, what they feel they can never attain, or those things that highlight their own inadequacies
  • The mechanism: If someone’s achievements or lifestyle remind a person of their own failures, the ego may react with resentment. Hating the successful person allows the individual to feel morally or personally superior, resorting their own sense of self-worth without having to do the hard work of self-improvement.
• The need for uniqueness
  • Humans are driven by two conflicting desires: the need to fit in with a group and the need to stand out as unique.
  • The mechanism: when something becomes universally popular, devaluing or hating it becomes a quick and easy way for individual to assert their independence and define their personal identity. By opposing the mainstream, they feel they appear smarter, more cultured, or simply different from the crowd.
• Over exposure and fatique
  • Sometimes the reason for hatred isn’t rooted in malice, but simply in sensory and mental overload.
  • The mechanism: Constant exposure to a heavily promoted trend, song, or opinion can breed intense annoyance. Because the concept is being shoved down one’s throat, even an otherwise harmless trend can turn into a source of active repulsion.
• Echo Chambers and the “Bandwagon” effect
  • Hate is inherently social. Building connections over a shared hatred is a proven way for people to belong to a tribe.
  • The mechanism: In the digital age, social media algorithms monetize anger and controversy. being constantly surrounded by validating outraged opinions in echo chambers normalizes extreme hostility, making people more reactive and less tolerant of differing perspectives.

Hate Causes Division

Hate causes division by creating rigid “Us Versus Them” mentalities that erodes trust, stifle empathy, and fuels conflict. It fractures relationships and communities by replacing open dialog with suspicion and hostility. Over time this makes cooperation nearly impossible, leaving societies polarized and fragmented. When you hate someone, it becomes difficult to understand or care about their experiences. This emotional barrier precents meaningful conversations and mutual understanding.

Digital environments and social media platforms frequently profit from engagement. Because hate and anger are strong emotional triggers, online platforms often amplify this content, accelerating the spread of hostile narratives and deepening polarization. Persistent hate can desensitize individuals and groups. It allows people to justify prejudice, discrimination or mistreatment of others because they no longer view them as equal human beings. Beyond personal feelings, accumulated prejudice can become embedded into laws, institutions and workplaces. This structural exclusion creates tangible divides in opportunity, resource access and social equality.

Understanding these psychological and social mechanisms helps in recognizing how small prejudices can escalate if left unchecked and why fostering empathy and open communications is essential to bridging societal divides.

Brainwashing

The “art of brainwashing” is more formally known as coercive persuasion or thought reform. It is the systematic process of altering an individual’s behavior against their will or without their full awareness, While the term is often associated with Colds War era interrogation, modern applications range from cultic manipulation to targeted digital marketing and social media echo chambers.

In the art of subtle brainwashing imagine you found one day when waking up that much of your beliefs thoughts and even preferences had possibly been adopted by others. It sounds like fiction. However, the fact remains that it occurs constantly, in less visible forms and more regarding content through what we watch, interact with, and the people in our lives. Regardless of the gadgets we otherwise use. As soon as we think of brainwashing, we usually visualize strong mental manipulation or reprogramming. But in reality, it is more pervasive than dramatic. Brainwashing is the shaping of thought and behavior. It happens gradually, without conciseness. It is hidden in our daily existence, like commercials of products, social media sites, and news. Also, in our belief regarding religion and our understanding of what is right or normal. Our brains are designed to look for patterns, repeated ideas or concepts that we hear from friends, family, or news we read build up by those patterns in our own mental framework over time.

Understanding Hate: A Definition

Hate is often described as an intense feeling of aversion or hostility toward someone or something. It can manifest in various forms, ranging from personal grievances to large-scale prejudices and acts of violence. At its core, hate is driven by fear, misunderstanding, or a perceived threat, making it a complex emotion that can arise from a variety of social, cultural, or individual circumstances.

In our increasingly interconnected world, the consequences of hate can be profound. It can fuel divisions within communities, perpetuate stereotypes, and even lead to systemic discrimination. Understanding hate is essential for fostering empathy and compassion, encouraging open dialogue, and promoting a more inclusive society.

By recognizing the roots and implications of hate, we can work towards healing and building bridges rather than walls, ultimately striving for a more understanding and cohesive world.

See people of color whether black, brown, red, yellow or white as your favorite color or picture of peace.

Please visit our donate page www.hplacharities.org/donate

Should a woman have a child with a man who fears people of color?

That’s not really a question about “letting” someone do anything—it’s about whether two people are aligned enough in their values to build a healthy family together.

If someone has fear or prejudice toward people of color, that’s a serious issue, especially when you’re thinking about bringing a child into the world. Kids absorb attitudes from their parents, and they also need to be raised in an environment where they’re taught respect, empathy, and how to interact with a diverse world. If one parent is carrying unaddressed bias, it can affect how the child sees others—and potentially even how they see themselves, depending on their background.

The more practical question is: is this person aware of their bias, willing to confront it, and actively working to change? People can grow, but only if they take responsibility and put in real effort. If they’re dismissive or unwilling to change, that’s a red flag for raising a child together.

So rather than framing it as permission, it’s about compatibility, values, and whether this is the kind of environment you’d want for a child.

It is predicted that by 2043 the white culture will be 47% verses all other cultures. So, is what is going on in the United States today going to slow down the timeline or better yet extend it? Hispanics are projected to make up roughly 30-31% of the US population which is more than double their share in the 2010’s. So yes, deporting Hispanics will slow down the loss of White American’s loss of majority, but it is still projected that American Whites will eventually become the minority. Statistics suggest that 90% of white women marry white men although the rate of marriages overall is decreasing. If a white woman marries into another culture, it is very likely it will be with a Hispanic.

What are the best solutions for bringing all cultures together going forward? It involves active, shared experiences across differences rather than solely focusing on dialog. Key strategies that include participating in a national service program like AmeriCorps, engaging in community service to achieve common goals, fostering civics education, and initiating local grassroots cross-culture storytelling and volunteer projects. Evidence suggests that when people from different backgrounds, work together as equals on shared tasks such as disaster response, repairing homes like with Habitaciones Para Latino’s Association aka HPLA Charities or with even community cleanup the prejudge decreases an understanding increase.

Civic renewal & education: fostering a culture of respectful civil disagreement is deemed essential for bridging political and cultural divides. Activity engaging in localisms (i.e. sharing traditional foods, hosting community dialogues or visiting local historical museums creates a more cohesive community. Today has to be less about preserving tradition and more about making it personally meaningful. People want cultural practices that connect to the world we live in today. By reshaping traditions in ways that feel relevant, individuals keep culture alive while expressing their unique identities.

Over the past ten years, HPLA Charities has helped people from many different backgrounds and beliefs. Our only aim is to ensure basic needs are met where they’re lacking. Recently, the Latino community has faced significant challenges, and it’s possible that those in power fear losing their majority and worry about what that loss might mean. America is a melting pot, with traditions evolving for the better. Foods like bierocks, baklava, pierogies, pizza, tacos, lo mein, sushi, and soul food add richness to our diets. These contributions have embellished our hedonistic tastes. But we must remember that people lived across this land centuries before European immigrants built their communities. Taking advantage of the vulnerable has been easy, often masked with distractions. Today, harm is often blamed on the victim, and homelessness is seen as a nuisance instead of a problem to solve. Exploiting those with less education has become common, with drugs, alcohol, and other vices replacing more direct forms of harm. The U.S. needs to provide basic resources to those taken advantage of or suffering from serious illnesses. HPLA is dedicated to finding and helping those who deserve a hand. It takes significant funding, and with your support, we can reach more people in need. http://www.hplacharities.org/donate